Bell Mobility Relevant Advertising Program Class Action

Welcome to the Bell Mobility Relevant Advertising Program Class Action Website!

This class action alleges that Bell Mobility breached some Bell Mobility and Virgin Mobile Canada customers’ privacy rights by using their personal information without consent for a proposed marketing initiative called the Relevant Advertising Program (RAP). There has been no determination by the court regarding the merits of the plaintiffs’ claims.  Bell Mobility maintains that it did not breach any privacy laws and/or obligations, and denies that any customer received a targeted advertisement pursuant to the RAP or that Bell Mobility disclosed any personal information to third parties.

On May 13, 2019, the action was certified as a class action. Please review the Court approved Notice of CertificationThe Certification Order and the reasons for certification are posted at The Certification Order and other documents are also available under the Documents tab on this website.

You are a Class Member if you are a person in Canada who had a Bell Mobility or Virgin Mobile Canada consumer (non-corporate) account with data service between November 16, 2013 and April 13, 2015. Employees and directors of Bell Mobility cannot be a Class Member.

If you fall within the class definition as described above, you are automatically included in the class action and need not do anything at this time if you wish to participate. You will be bound by the judgment in this action, whether favourable or not.

This website will be updated as more information becomes available. Please see the current key dates below:

Event Date
Certification May 13, 2019
Opt Out Deadline August 24, 2022